The month of January has been a whirlwind of education for our staff. First Raynell and I went to Imaging USA, the Professional Photographers of America national convention in Nashville. We spent 4 days in seminars and hands on training classes and attended the largest tradeshow expo in the business. Raynell and I studied with great photographers and business trainers from all over the country including J.B. Sallee, Rod Evans, Lori Nordstrom, Will Crocket, Jerry Ghionis, Jed & Vicki Taufer and Photoshop god Julianne Kost. We got some great new ideas on photography, sales & customer service and social media. We are looking forward to implementing these things into our business over the next couple of months.
Next Jennifer and Tristyn attended the Kelby Photoshop Training School in OKC. They spent a full day learning new Photoshop techniques and cool tricks. Having our entire staff know how to use this powerful tool is important in providing our clients with the best possible image enhancements.
Finally, I attended SYNC (Seniors & Youth National Conference) in Tampa, FL. This is the greatest education opportunity for High School Senior photographers. I studied with 12 incredible senior photographers, some of the most talented people in our business like Kirk Volclain, Gary Box, Scott Crosby and Craig Kienast. I picked up some new photography techniques which I'll implement right away and a few marketing ideas we will use starting next month with our Class of 2011.
What does this mean for you, our client? Well I believe I'm a better photographer and my staff is more prepared to serve you better. We bought some new equipment and a few new backgrounds, and brought home some great ideas to improve our business. The goal for us in attending these events is to better prepare ourselves to provide you with a better experience at our studio.
-James
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